Vivek Bindra

Vivek Bindra was born in Delhi. Published sources give his birthday as 5 April but disagree on the year. He has said that his father left when he was three, and that he grew up apart from his family.

He attended St. Xavier’s School in Delhi. At 16 or 17 he ran a small tuition referral service in his neighbourhood, earning commissions for matching students with teachers.

He later completed an MBA at Amity University in Noida, which gave him a formal grounding in business and management.

Bindra’s path to business coaching was not direct. He has described a period of about four years as a monk (brahmachari), during which he studied scriptures and worked with poor children. He credits the Bhagavad Gita with shaping his outlook.

He then worked as a corporate trainer, running leadership and sales sessions for companies.

Through this work he concluded that India’s small business owners lacked affordable, practical guidance compared with large corporations, an idea that became the basis of his later company.

As a trainer, Bindra developed a high-energy speaking style that combines stories, mythology and business case studies. He became known for simplifying management ideas into short, memorable frameworks.

He began offering free business coaching content in Hindi aimed at audiences in smaller cities, a move he has said was not originally planned as a career. This content became the foundation of his public profile.

Bindra’s company, Bada Business Pvt. Ltd., is registered in Delhi (2015) and markets itself as a practical learning ecosystem for entrepreneurs, MSMEs, startups and professionals. Bindra is its founder and CEO.

The business expanded quickly during and after the Covid-19 pandemic. Bindra told Entrepreneur India that headcount grew from about 300 to about 750, and its branches from 60 to 125 within six months.

The company sells digital courses, live programmes and coaching, and uses his YouTube audience as its main channel for attracting customers.

Bindra’s YouTube channel is central to his reach. It has about 21 million subscribers, and Bada Business describes it as the world’s No. 1 YouTube channel on entrepreneurship.

His videos cover business strategy series such as “Strategy Seekho”, interviews with business owners, motivation and current business news. The content is free and serves as the entry point to the company’s paid programmes.

Bada Business offers a range of paid training products for business owners and aspiring entrepreneurs.

• Problem Solving Courses: Short modules on specific issues such as sales, finance, branding and operations.
• LFP and Dr Vivek Bindra Exclusive programmes: Leadership and growth courses led by Bindra.
• Financial Freedom and Auto Pilot Business courses: Programmes on personal finance and building systems.
• Independent Business Consultant (IBC): A scheme under which members sold the company’s courses on commission, later at the centre of complaints.

Bindra’s content has brought business vocabulary such as margins, positioning and sales funnels to a large Hindi-speaking audience of small business owners. The company says it is trusted by lakhs of entrepreneurs.

His business model has also drawn serious scrutiny. On 11 December 2023 Sandeep Maheshwari released a video, “Big Scam Exposed”, alleging that a course was being sold to young people through a commission-based scheme. Bindra denied wrongdoing and sued. In February 2024 a Faridabad court restrained both men from defaming each other and observed that, at that stage, nothing on record suggested Maheshwari’s video was false or defamatory.

On 26 February 2024 the Supreme Court of India issued notice on a petition seeking a CBI and ED probe into alleged fraud linked to Bada Business. Separately, in December 2023 Noida police registered an FIR alleging that Bindra assaulted his wife days after their wedding, based on a complaint by her brother. These matters remain allegations.

Bada Business and Bindra have run several Guinness World Records attempts for live online lessons. Guinness World Records lists the company and Bindra as holders of the record for the most live viewers of a start-up business management video on YouTube, with 210,626 peak viewers on 15 August 2020.

Bada Business, together with Marg ERP, also holds the record for the most live viewers of a retail management lesson video on YouTube (84,023 on 27 September 2020). The company states that Bindra holds 12 world records in total.

His “Dr.” title comes from an honorary doctorate. Critics, including Careers360 founder Maheshwer Peri, have questioned the credibility of the institution that awarded it.