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Eric Thomas
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Leader profile

Eric Thomas

Also known as ET The Hip Hop Preacher

American motivational speaker, author and pastor known as ET, the Hip Hop Preacher, who went from homelessness in Detroit to a Ph.D.

Profession

Motivational speaker, Author, Pastor, Educator, Consultant

Known for

Motivation, Personal development, Overcoming adversity, Discipline and work ethic, Personal accountability, Education, Goal setting, Leadership, Athlete motivation, Public speaking, Youth empowerment

Born

September 3, 1970

Died

Birthplace

Chicago, Illinois, USA

Based in

Detroit

Nationality

USA

Who is Eric Thomas?

Eric Thomas, known as ET, The Hip Hop Preacher, is an American motivational speaker, author, educator and pastor. Born in Chicago and raised in Detroit by a teenage mother, he dropped out of high school and was homeless for about two years.

Encouraged by a pastor and evangelist at a church he attended, he earned his GED and went on to Oakwood University, graduating in 2001. He later earned a master’s degree and, in 2015, a Ph.D. in Education Administration from Michigan State University.

His high-energy speeches spread widely on YouTube, and his company, Eric Thomas & Associates, works with schools, sports teams and corporations. His central message is that success requires deep desire, discipline and personal accountability.

Why they matter

Eric Thomas went from homelessness in Detroit to a Ph.D. from Michigan State University and a career as one of the best-known motivational speakers online. His “Secrets to Success” sermon, with its line about wanting success as badly as you want to breathe, became a viral classic.

Through his speaking firm, books such as You Owe You, his weekly TGIM videos and The Secret to Success podcast, he reaches students, athletes and business audiences worldwide.

Early Life and Adversity in Detroit

Eric Thomas was born on 3 September 1970 in Chicago, Illinois, to a single teenage mother, and grew up in Detroit, Michigan. He has described a childhood shaped by family conflict and a lack of direction.

He struggled at school and eventually dropped out of high school after conflicts at home. These early struggles later became the foundation of his message about desire, discipline and self-belief.

Homelessness and a Pivotal Encounter

After leaving school, Thomas was homeless on the streets of Detroit for about two years. He has described sleeping in abandoned buildings and struggling to meet his basic needs during this period.

The turning point came when a friend took him to church. There, a pastor and evangelist team encouraged him to earn his GED and pursue a college degree, advice that set him on the path back to education.

The Journey to Education and Transformation

Thomas earned his GED and enrolled at Oakwood University, a historically Black Seventh-day Adventist university in Huntsville, Alabama. He spent twelve years working toward his undergraduate degree and graduated in 2001.

The long road through college shaped his later emphasis on persistence and personal responsibility.

Ministry, Family, and Early Outreach

Thomas met his wife, De-De Thomas (née Mosley), at the Detroit Center Seventh-day Adventist Church, and they married while both were students. He began preaching and speaking to young people in churches, schools and community settings.

In 2003 he joined Michigan State University as an academic advisor for students with unrealised potential. He earned an M.A. from MSU in 2005 and a Ph.D. in Education Administration in 2015.

At MSU he helped develop The Advantage, an undergraduate retention programme for academically at-risk students. He also served as senior pastor of A Place of Change Ministries in Lansing, Michigan.

The Rise of 'ET, The Hip Hop Preacher'

Thomas’s sermons and speeches found a large audience on YouTube from the late 2000s. His “Secrets to Success” message, built around the idea that you must want success as badly as you want to breathe, became one of the most widely shared motivational speeches online.

His weekly TGIM (Thank God It’s Monday) videos built a regular following. Portions of his sermons were sampled on Disclosure’s 2013 album Settle and Meek Mill’s 2017 album Wins & Losses, carrying his voice into popular music.

Entrepreneurship and Building a Brand

Thomas is CEO of Eric Thomas & Associates (ETA LLC), a speaking and consulting firm. According to his official site, its clients include companies such as Nike, Under Armour, AT&T and UPS, as well as professional sports franchises.

His books include The Secret to Success (2011), Greatness Is Upon You (2014) and You Owe You (Rodale, 2022). He co-hosts The Secret to Success podcast and offers coaching, certification and mastermind programmes.

Educational Initiatives and Philanthropic Endeavors

Education remains central to Thomas’s work. Building on his experience as an MSU advisor, he supports schools through the School Days Foundation, which offers curriculum, school-wide consulting and exposure trips for young people.

He also runs youth summer programming and continues to speak at schools and universities. His ministry work through A Place of Change Ministries in Lansing reflects the faith that has shaped his message since his years on the street.

Global Impact and Legacy of Motivation

Thomas has spoken for more than two decades to students, athletes and business audiences in the United States and abroad. He has addressed college teams such as NC State football and Michigan State athletes, as well as professional teams.

His story, from homelessness to a doctorate, gives his message credibility with audiences facing their own obstacles. His books, videos and podcast continue to promote his core ideas of desire, discipline and accountability.

Awards & Recognition

Audie Awards finalist, Personal Development (2014)

The audiobook of The Secret to Success, narrated by Thomas, was a finalist in the Personal Development category of the 2014 Audie Awards.

Watch Eric Thomas speak

Frequently Asked Questions

Eric Thomas, known as ET, the Hip Hop Preacher, is an American motivational speaker, author, educator and pastor. He was born on 3 September 1970 in Chicago and raised in Detroit.

He became widely known through online videos of his high-energy speeches and now speaks to schools, sports teams and companies.

After dropping out of high school, Thomas lived on the streets of Detroit for about two years. A friend took him to a church, where a pastor and evangelist encouraged him to earn his GED and go to college.

A church member’s family took him in, and he went on to earn his GED and enrol at Oakwood College (now Oakwood University) in Huntsville, Alabama.

Thomas earned a bachelor’s degree from Oakwood University in 2001, after about twelve years of study. He then earned a master’s degree in K-12 Administration from Michigan State University in 2005.

In 2015 he completed a Ph.D. in Education Administration at Michigan State University.

His best-known line is that you must want to succeed as badly as you want to breathe. His message centres on deep desire, discipline, hard work and taking personal responsibility for your results.

He often uses his own story of homelessness and his long path through college to illustrate these ideas.

The nickname reflects his preaching background combined with a delivery style that connects with younger and urban audiences. His sermon-like, high-energy speeches reached a wide audience after they spread on YouTube and social media.

He uses ET the Hip Hop Preacher as the name of his official YouTube channel and brand.

Eric Thomas is married to De-De Thomas (born De-De Mosley). They met at the Detroit Center Seventh-day Adventist Church and married while they were college students in Huntsville, Alabama.

He often credits her support during the many years he spent working and studying.

Yes. Thomas has a background in ministry and served as senior pastor of A Place of Change (APOC) Ministries in Lansing, Michigan.

Faith and personal responsibility are recurring themes in his speeches.

His best-known book is The Secret to Success: When You Want to Succeed as Bad as You Want to Breathe, published in 2011. It expands on the ideas from his most famous speech.

He has also written other motivational books and produces regular content such as his Thank God It’s Monday (TGIM) videos.

Eric Thomas & Associates is his company, which organises his speaking engagements and offers training and coaching programmes. It works with schools, universities, sports teams and businesses.

He has spoken to college and professional athletes, including teams at Michigan State and NC State.

Their work

Organizations, books and events

Organizations

Eric Thomas & Associates (ETA LLC)

School Days Foundation

A Place of Change Ministries

Books

You Owe You: Ignite Your Power, Your Purpose, and Your Why

The Secret to Success

Greatness Is Upon You

Events and programs

TGIM (Thank God It’s Monday)

The Secret to Success podcast

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